Gucci Bloom: a white floral that smells like real flowers, and why tuberose divides people
Gucci Bloom is tuberose, jasmine and Rangoon creeper. It smells like a garden of white flowers, which is exactly why people love or hate it.
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Researched. We have not used this one long enough to give you a verdict, and we would rather say so than invent one. What follows is how it works, who it suits, and what it will not do. When we have used it properly, this page carries the verdict and the date.
Gucci Bloom is a white floral, and it means it. There is no fruit, no sugar, no vanilla bed: it is flowers from start to finish.
The notes
Gucci built Bloom around three flowers: tuberose, jasmine and Rangoon creeper, a climbing plant from South and Southeast Asia with a soft, powdery, almost almond-like scent.
Why it smells so much like real flowers
Most floral fragrances balance their flowers with fruit at the top or vanilla and woods at the bottom. Bloom keeps the focus narrow. The result is closer to standing in a room of cut flowers than to a typical perfume, and that realism is what people who love it love about it.
Why tuberose divides people
Tuberose and jasmine are rich, creamy and heady, and in large amounts they carry a faint warm, almost animal undertone that comes from compounds found in the flowers themselves. Some people find that beautiful and sensual. Others find it heavy, or say it gives them a headache.
If you already know you like white flowers, Bloom is one of the most straightforward versions of them. If you are not sure, test it on skin before buying a large bottle.
On the skin
As an eau de parfum built on dense flowers, it projects. Start with one or two sprays. How long it lasts depends on your skin; see why a fragrance lasts all day on one person and an hour on another.
The family
Gucci has released several Bloom variations since 2017, with different notes and moods. They share the bottle shape and the name, not the smell. Check the exact name on the listing.
Who it suits
Someone who loves white flowers, wants a fragrance that smells natural rather than sweet, and does not mind being noticed. It suits spring, daytime and special occasions.
Before you buy
Check the seller. Designer fragrance is one of the most counterfeited categories online.
What it will not do
It will not read as sweet, fresh or clean. It will not be quiet. And it will not win over anyone who already finds tuberose too much.
A pure white floral eau de parfum: tuberose, jasmine and Rangoon creeper.
The product
The one people are searching for is the Gucci Bloom Eau de Parfum.
We do not print prices here, because a price we typed last month is a price that is wrong today.
Written by JamieG in Garner Town, Tennessee.
JamieG
Skincare and fragrance. Garner Town, Tennessee — population 125, two of whom are us.
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